In occasion of the relocation of Milano Unica, Lanificio Zignone revamped its exhibition stand design. The new space reflects the ‘contemporary classic’ approach the company has chosen to peruse as a concept throughout its various communication tools. The area has been divided into three main sections, creating a more spacious working space for the sales team to host clients. The central area was dedicated to the finished garments that hung gracefully on made-to-measure asymmetric wooden racks. Every desk featured a different monochrome illustration by the artist Jins. The less formal area was dedicated to a co-branding project with Rollor Technology® and to the company’s social media activity #feelzignone. Clients were also invited to relax in a seating area dedicated to Italian delicacies such as wine and cheese. All elements within the stand have been design and made to measure for Lanificio Zignone.