FROM THE REAL MARKET TO THE VIRTUAL MARKETPLACE WITH LE SOUK
An online marketplace. A virtual showroom: this is the sales strategy chosen by the Lanificio Zignone in an Internet era. In 2016, the company from Biella will be present on "Le Souk", a platform that connects the best fabrics producers directly with top creators of fashion and design. This is done through an e-commerce site and a targeted newsletter, which will present to qualified buyers, designers and tailors new trends and collections by Lanificio Zignone. Fashion becomes a community, product presentations become digital and supplies become available globally. Speed, new business models, smart technologies, everything is evolving to ensure that Zignone’s quality - Made in Italy - remains a firm point of reference. Any time, anywhere.